African culture
took centre stage at an ‘Evening with Coca-Cola’, a grand event that
reawakened the consciousness of hundreds of Nigerian youths and rocked
their world in a sensational way. The event was the official launch of
‘A Billion Reasons to Believe in Africa’ Coca-Cola’s latest continental
campaign, which took place on Thursday evening, September 6 at Habour
Point, Victoria Island, Lagos.
Thrilling the crowd was the amazing trio of Iyanya, MI and Omawunmi, who were at their best as they dished out hit after hit to the joy of the teenagers, young adults, celebrities in the arts, comedy, fashion and music scene.
Thrilling the crowd was the amazing trio of Iyanya, MI and Omawunmi, who were at their best as they dished out hit after hit to the joy of the teenagers, young adults, celebrities in the arts, comedy, fashion and music scene.
The
event was anchored by witty comedienne, Helen Paul and ‘Goge Africa’
host, Isaac Moses who projected a regal pose through the evening. The
DJ provided a foretaste of the evening, which was followed with
performances by young poets SageBlack, Elizabeth Ole and Nonnie. The
crowd was thrilled to a frenzy when a dance drama depicted the
evolution of Nigerian music from the seventies till date.
Kukere
Master, Iyanya, was the first to perform and he got the crowd on its
feet with his hot single, ‘Kukere,’ before doing the very popular ‘Your
Waist.’ Iyanya said, “I believe in
the originality of Africans. God loves us so much as can be seen from
our fantastic climate, free from natural disasters. Though we have our
own shortcomings, we are blessed. Our hospitality is second to none. I
want youths at this event today to aspire to be the best just like
Coca-Cola. Coca-Cola is one of the biggest brands in the world and I’m
telling youths to be like Coca-Cola, and prove that they can succeed.”
By
the time MI got on stage, the entire room was already electrified. He
got the entire arena to its feet with his rendition of ‘Action
Film’ and brought the house down with ‘Africa Number One.’ MI, speaking
to journalists, said he is an ideal candidate that can inspire young
people to believe in the continent. “I landed in Lagos five years ago
with nothing more than a bus ticket and the belief that I was going to
be a success story,” he said. “Today, I am celebrated and respected
everywhere I go. I have been to many great places in the world and I am
a success story; I typify a reason to believe in Africa.”
The sensational Omawunmi got everyone dancing to her live performance of ‘If you ask me’ and ‘Bottom-Belle.’
‘A
Billion Reasons to Believe’ is an extension of Coca-Cola’s global Open
Happiness campaign, which sees happiness in everyday occurrences in
our society. The campaign seeks to celebrate and highlight all things
good about Africa, with the hope of raising a new generation of
Africans that are excited about its future. The ‘Evening with
Coca-Cola’ was an expression of African poetry, fashion, music and
dance. Every guest had the chance to sign the ‘Believe Wall’, stating
their reason to believe in Africa.
Olufemi
Ashipa, Brand Manager, Colas, Coca-Cola Manager, said the company’s
conviction in the unparalleled potentials inherent in Africa’s youths.
“The youths of Africa have the manpower, the intellect and resources to
change the world,” he said. “Nigeria is already taking the world by
storm with the great feats being accomplished in the areas of
technology, fashion, business, music, literature etc. That is what
tonight’s event is all about; celebrating the past with a forward view
and great hope for the future.”
Kenneth Archibong, a 200-level student of Accounting at
the Lagos State University, said he was inspired by the Afrocentric
performances of the artists and the poets. He said the fact that
Coca-Cola gave him the chance to meet and interact with his musical
idols was gratifying. “I had fun tonight and the guys that performed
were all on point,” he said. “I enjoyed MI’s performance the most and
the poets were also very good. The fashion show was also nice. I think
Coca-Cola pulled it off and, after seeing the whole show, I’m going
home with hope for a better Nigeria and a better Africa.”
Another
youth, Derin Oshineye, a student of the University of Lagos, said she
was excited for Nigeria and believed the future would be great.
“Nigeria is blessed with good people, who love to enjoy life and have
fun,” the Theatre Arts student said. “They are hardworking and
respectful. I believe all the economic challenges are all designed to
make us better. Overall, tonight, Coca-Cola made me proud to be
African.”
Consumers
can participate in the campaign by sharing some of their reasons to
believe and personal stories of optimism, passion and belief in Africa
on the Coca-Cola Nigeria Facebook page (https://www.facebook.com/
The
evening was rounded off perfectly by a fashion show by Touch of Magic,
an award-winning fashion house that works with African fabrics.
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